Better than I hoped
The stitching is beautiful and the name is perfect. It arrived faster than the estimate and the gift box needed no extra wrapping.
Hannah W.
Little things,
stitched with love
Hand-embroidered blankets, backpacks and keepsakes — personalised for newborns through to school age.
Shop the collection
Meet the team — every piece is handmade with care
Handmade by Rosie started with a needle, a name, and a promise to make every gift feel like it was made for one child only — because it was.
- ✦ Every piece hand-embroidered to order, never mass-printed
- ✦ Soft, safe fabrics chosen for newborns through to school age
- ✦ Carefully stitched and finished by hand in the UK
— made with love by our team
Meet the team
Find the perfect gift
Every piece below is stitched to order by hand
Selected customer reviews
Customer stories and photos, shared with love.
The gift everyone asked about
Took it to a baby shower and three people asked where it was from. Lovely quality fabric.
Priya S.
She won't put it down
My daughter carries this everywhere now. Washed twice already and the embroidery still looks brand new.
Emma T.
Rosie was so helpful
I asked for a slightly different font placement and got a preview the same day. Really personal service.
Louise M.
Perfect for first day of school
Sturdier than the supermarket bags and he can spot his own name on the peg. Worth every penny.
Dan R.Loading more customer reviews…
How your gift is made
No printing, no warehouse. One person, one needle, one name at a time.
One
You choose the name
Pick your font and thread colour, and I send a stitch preview before anything is sewn.
Two
I stitch it by hand
Your piece is embroidered at my table in London — made only once your order comes in.
Three
Wrapped and posted
It leaves in a gift box with a handwritten note, ready to give as it arrives.
Handmade since day one — thousands of little names stitched by hand, one gift at a time.