Our story

Select the Rosie image used on the homepage

Hi, I'm Rosie. I live in London with my two little girls, and Handmade by Rosie grew out of the same needle and thread I use for their things — a way to keep doing the embroidery and design work I love, on my own terms.

Every order starts with a name. From there it's stitched by hand, checked, and packed with the same care I'd want for a gift going to my own family. Nothing here is mass-printed — if it has a name on it, someone sat down and sewed it.

— with love, Rosie

The team behind the stitching

Rosie M.

Owner, Designer

Creates every embroidery design and oversees each order start to finish.

Bella

Customer Service, Designer

Helps turn ideas into finished pieces and keeps every customer looked after.

Jake

Photography, Dispatch

Handles photography, logistics and getting every order out on time.

4.7★ from 600+ parents, grandparents and gift-givers — thank you for trusting us with the little things.